Global supply chains are facing unprecedented challenges, and businesses are under increasing pressure to deliver goods on time. With sea freight experiencing longer transit times than ever before, companies are increasingly turning to air freight as a faster alternative. Logistics expert Zoran Ilic highlights that, while air freight costs have risen slightly, there is still market capacity, making it a practical solution for urgent shipments.

Sea Freight Delays: A Growing Concern

For years, sea freight has been the preferred choice for transporting goods internationally due to its cost efficiency. However, recent disruptions in port operations, labour shortages, and global congestion have significantly extended transit times. Ships are waiting longer at ports, and schedules are less predictable, causing ripple effects throughout the supply chain.

For businesses relying solely on sea freight, these delays can result in missed deadlines, dissatisfied customers, and increased operational stress. The unpredictability has forced companies to rethink their logistics strategies and explore alternative methods to maintain timely deliveries.

Air Freight: A Faster, Flexible Solution

Air freight has emerged as the go-to alternative for companies that need speed and reliability. While air transport is generally more expensive than sea freight, its advantages have become increasingly difficult to ignore in the current climate.

According to Zoran Ilic, “Businesses are willing to pay a slight premium for air freight because it ensures their products reach the market on time.” Even with increased demand, there remains capacity in the air freight market, offering companies the flexibility to meet critical deadlines.

The Dual Approach: Balancing Cost and Speed

For many businesses, the optimal solution lies in a dual approach, using both air and sea freight strategically. By sending urgent or high-value items via air and non-urgent shipments via sea, companies can balance cost efficiency with speed. 

This strategy also provides a buffer against disruptions. If a sea freight shipment is delayed, having part of the cargo already flown in can prevent major operational setbacks. The dual approach allows businesses to maintain supply chain resilience without incurring excessive costs.

Looking Ahead: Navigating Supply Chain Challenges

As the global logistics landscape continues to evolve, flexibility will be key. Companies that can combine air and sea freight effectively are better positioned to adapt to delays, manage costs, and meet customer expectations.

In the up coming months, adopting a hybrid shipping strategy is likely to become a standard practice for businesses seeking to navigate supply chain uncertainties while remaining competitive in an increasingly demanding market.