When most people hear the term “freight forwarder,” they assume it simply means a company that arranges transport from point A to point B. While that’s technically true, it only scratches the surface of what a freight forwarder like ISS Shipping actually does.

In reality, a freight forwarder is a logistics partner, compliance expert, and strategic advisor all rolled into one. Here’s a closer look at what we really do—and how we make life easier for our clients.

So, What Is a Freight Forwarder?

A freight forwarder is a company that specialises in organising the shipment of goods on behalf of businesses. But it’s not just about booking space on a ship or plane. Freight forwarders are responsible for coordinating every stage of the supply chain—from origin to final destination.

At ISS Shipping, we operate as an extension of your team. We manage the logistics so you don’t have to, giving you time to focus on what you do best: running your business.

Freight Forwarding: A Full-Service Operation

Here’s what working with a full-service freight forwarder like ISS typically involves:

1. Planning and Route Optimisation

We help you choose the best transport mode (air, sea, or hybrid), timeline, and route depending on your priorities—cost, speed, cargo type, and risk.

2. Carrier Coordination

We work with trusted shipping lines, airlines, and trucking providers to secure competitive rates and reliable space. You don’t need to deal with multiple carriers—we do that for you.

3. Customs and Compliance

Documentation can make or break a shipment. We ensure your paperwork is accurate and complete, and help you stay compliant with all relevant trade regulations, including duties, permits, and quarantine requirements.

4. Consolidation Services

If you don’t have a full container load, we can consolidate your goods with others to save money and reduce waste—especially helpful for small and mid-sized businesses.

5. Warehousing and Distribution

We can store your goods at various points along the supply chain, and organise final delivery to your customer or warehouse.

6. Real-Time Visibility and Support

We keep you informed at every stage. If an issue arises, we’re on it—proactively updating you and resolving it with minimal disruption.

The Difference Between a Carrier and a Freight Forwarder

It’s important to understand that carriers (like shipping lines or airlines) are focused solely on transporting goods. They don’t typically assist with the planning, paperwork, or problem-solving. That’s where freight forwarders shine.

For example, if your container is delayed due to port congestion, a carrier won’t offer alternate options. A freight forwarder, on the other hand, can reroute your shipment, suggest different ports, or even pivot to air freight if needed.

Why Freight Forwarders Matter More Than Ever

Global trade is more complex than ever. Rising freight rates, port disruptions, regulatory changes, and geopolitical shifts have all made international shipping harder to navigate. That’s why a strong freight forwarder is an essential partner—not a luxury.

At ISS Shipping, we not only manage freight—we anticipate issues before they become problems. We work with businesses across industries to build logistics strategies that are resilient, cost-effective, and aligned with their goals.

Choosing the Right Freight Forwarder

If you’re evaluating freight partners, here are a few things to look for:

• Transparent communication
• Global reach with local expertise
• End-to-end capabilities
• A proactive, solutions-based approach
• Flexibility for businesses of all sizes

Final Thoughts

Freight forwarding is about more than transportation. It’s about trust, insight, and agility. At ISS Shipping, we take pride in offering more than just logistics coordination—we offer peace of mind.

If you’re ready to take the stress out of shipping, we’re ready to help.